Le Temps des Cerises, la passion du denim.
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A 20-YEAR HISTORY OF JEANS
- NARRATED BY LYLIAN RICHARDIÈRE -
My father, Gil Richardière, was born in Arles. He worked for a long time in the reconditioning of clothing and opened his first second-hand shops in the 1970s. Then in the 80s, he opened others, including the most famous one in Marseille: "Propagande". Everybody came there to get their supplies and find inspiration.
When my father was young, stone wash did not exist: he already washed his raw jeans by bathing with them and rubbing them with sand! So I followed my father's passion and, since the creation of the brand I've been the one who has been developing our washes in the factories.
"I EVEN USED TO TAKE NAPS ON PILES OF THE BOUTIQUE’S VINTAGE PAIRS OF JEANS !"
Jeans are our DNA … Since the beginning, we have been a jeans brand that has sought to provide clothes that reflect the manufacturing codes and techniques of jeans. We work this noble material with all the know-how acquired since the birth of the canvas, but also with a certain hand that is unique to us.
Even today, I’m still often I'm still often in the factories with the workers to develop new processes. We experiment with different doses, we carry out tests, we try things out, and this is how, since our brand was launched, we have managed to develop our own recipes.
Like alchemists, we have developed washings specific to our brands and we limitlessly decline all the possibilities that the blue canvas offers us. This is why we have become specialists in vintage jeans.
TODAY, OUR JEANS ARE 100% FROM THE MEDITERRANEAN
TRACEABILITY AS A GUARANTEE OF QUALITY
Today, our jeans are 100% from the Mediterranean, a traceability guarantee of quality. Then, of course, we are very well positioned on the fit - the cut - of the jeans, which is a question of pattern and stylistic know-how. Making good jeans is not something that is given to everyone, which is why many designers have broken their noses over it.
To make the best fit, you have to understand this material and know the production process. A good wash and a good fit, it's a question of dosage as in cooking. But like any good recipe, our manufacturing processes are kept secret.
We buy from the best manufacturers: in Italy for canvas, in Spain for leather. All the elements that make up our jeans meet European standards and all our production is carried out in Tunisia, Morocco and Portugal in factories that respect social and environmental standards.
Today, le temps des cerises has established itself as the specialist in jeans that « makes your butt look good » ! The brand has become a real reference thanks to its collections with a rebellious spirit.
More than a state of mind, we convey an art of living where sharing is at the heart of relationships. Travels inspire and forge our inspirations. The freedom to be oneself and to live in harmony is at the heart of our motivations.
A KNOW-HOW MEDITERRANEAN
The denim fabrics we use are made in the best factories in italy, the stitching yarn and woven labels also come from italy. The jacrons, leather labels placed on the back of the jeans at belt level, are made and treated in spain with italian leather.
Finally, the making of the jeans with all its elements and the applied washes are exclusively carried out in tunisia and morocco. We are also committed to collaborating with manufacturing plants that respect social and environmental standards.
All the factories that make le temps des cerises jeans are guaranteed to meet iso standards for the washing of jeans, so the waste water is treated in integrated treatment plants before being discharged. Each pair of jeans undergoes quality control before being shipped to the store.
"WE DESIGN OUR COLLECTIONS IN OUR DESIGN STUDIOS IN MARSEILLE"
THE JEANS THAT HOLD ITS PROMISES
"WHAT IF IT WAS THE IDEAL CLOTHING ?"
An object of covetousness, jeans are also the almost infinite support for all reinterpretations. Wearing jeans means expressing your difference, asserting your character but also your ability to integrate cultural codes.
For two decades, le temps des cerises has put its know-how and passion at the service of its collections to meet this commitment and offers jeans each season which, once adopted, cannot be left behind!
OUR CREATIONS EXPLAINED FROM A TO Z
- FOR THE LOVE AND PASSION FOR JEANS THAT HAVE TRANSPORTED US FOR OVER 20 YEARS NOW-
CREATION OF THE MODEL
The creator of the brand, Lylian, imagines and designs each model in our denim workshop in France. A passion for the blue canvas that he likes to transcribe in his creations.
The denim fabric is cut to make the jeans according to a specific pattern for each cut. A particular and different technique depending on the cut.
The majority of our jeans are made from the best candiani denim canvas. An Italian eco-friendly premium denim weaver.
Our jeans are made with Italian couture thread. The fitting of each jeans is monitored and controlled by us. Meticulous and precise work to obtain perfect jeans.
BRUSHING AND WASHOUT
We make our own washing recipes in the traditional way. All of our jeans are brushed and patinated by hand with passion to achieve this natural wear effect. Each piece is unique!
This is the authentic pumice wash. We have developed techniques to cut water consumption in half. The stone wash gives a vintage effect and sublimates the jeans.