Why denim is also called denim?

Denim is a timeless and essential piece of clothing. It is an essential that has managed to make a place for itself. It is the piece that crosses the years without taking a crease and that constantly knows how to reinvent itself. We talk about jeans, denim, denim jeans, without really knowing why we use this or that word and which one is the most appropriate. To see a little more clearly, Le Temps des Cerises offers to trace the history of this iconic piece!

Definitions and origins of denim and jeans

Denim was created between Genoa and Marseille. The color of the thread was indigo blue, hence the expression "blue of Genoa" which later gave, over the deformations and pronunciations, the name "Blue Jeans".

Denim comes from the contraction of "de Nimes", which means a cotton fabric with a twill weave whose design is oblique and is used for the manufacture of jeans. Denim in English means "jeans cloth".

The term "denim" appeared in the 1800's. It refers to the cotton twill fabric used in the manufacture of pants. Over time, the name of the textile, so the "jeans" became by extension that of clothing.

Denim: a characteristic fabric

Denim is a fabric whose weaving is very tight. We can see it in the solidity of our favorite jeans, that we can keep for years!

It consists of a blue-dyed warp and a white or unbleached weft. A precise weaving characteristic present in all jeans! The famous blue of the denim fabric, called blue of Genoa, is obtained originally by two natural plants that are the indigo or the Pastel of the dyers (or woad).

Nowadays, denim is dyed with multiple colors for our greatest happiness!

Le Temps des Cerises denim jeans: beautiful and ecological denim jeans

Denim jeans have evolved over the years. Designers and artisans like Le Temps des Cerises have helped reinvent denim. The Le Temps des Cerises denim collections for men, women and children have set themselves apart by creating original jeans in all their forms in harmony with nature.

Original jeans for everyone

Le Temps des Cerises jeans are famous for being the ones that make your butt look good! Its denim fabric adapts to all shapes and styles.

That's why our collections promise to find the denim jeans you need, because all diversities are represented! All morphologies are on the same footing.

Thanks to the stretch, very stretch, super stretch denim fabric that make up the various jeans, all curves are highlighted and emphasized without exception, whether they are thin or rather round. With regular, slim, tapered, adjusted, or skinny cuts, all looks and desires are allowed! Not to mention the Heritage line, the brand's most elaborate line.

Attention to detail is an integral part of the brand's DNA: with various jacrons, seams, pockets, buttons, zippers, washes and wear... meticulously worked to create glam rock, casual chic, urban looks perfect for a top look in all circumstances and for all occasions. Our jeans are beautiful, make beautiful buttocks and keep their promises!

A quality control of each jean is always done before sending it to the store.

A quality denim fabric, organic and eco-friendly

The Le Temps des Cerises brand is committed to producing quality jeans in a high-end, eco-friendly denim. Candiani is our main Italian denim supplier for the quality of its fabric and its commitment to the environment.

This is why 20% of our jeans in the winter 2021 collection are made of organic cotton, tested and certified by our supplier, and the spring-summer 2021 collection already features 2 jeans made of organic cotton. This cotton has the advantage of being grown without the use of pesticides and with low water consumption.

Environmentally friendly denim dyeing

Washing can be devastating and Le Temps des Cerises understands this. The brand uses Kikotex technology for Indigo dyeing. As a result, we save 30% of electricity, 50% of water and 70% of chemical products in the manufacturing of all our jeans.

Partners who are also committed to the planet

The factories where our jeans are manufactured comply with ISO standards: all wastewater is treated before being discharged. These standards are established by experts and concern the manufacturing of our jeans, the management of the process, the supply of materials, etc. From the creation of the jeans to their arrival in stores, we are committed with our partners to respect the planet. For the delivery of the products to the store, we also pay attention to the protective packaging of the clothes. Our sacking is certified by the FSC label, 100% recycled fibers. And we have also reduced our use of plastic by 50%!

Le Temps des Cerises: love for the planet and jeans

The Le Temps des Cerises brand is committed to making the jeans it can sell, and that matters. We prioritize quality over quantity to make you look better and waste less! For the love of denim jeans and the love of the planet!

Discover our entire spring-summer and fall-winter Le Temps des Cerises collection to find your trendy and environmentally friendly denim jeans for men, women or children!