A history of jeans
A 20-YEAR HISTORY OF JEANS
Even today, I’m still often I'm still often in the factories with the workers to develop new processes. We experiment with different doses, we carry out tests, we try things out, and this is how, since our brand was launched, we have managed to develop our own recipes.
Like alchemists, we have developed washings specific to our brands and we limitlessly decline all the possibilities that the blue canvas offers us. This is why we have become specialists in vintage jeans.
TODAY, OUR JEANS ARE 100% FROM THE MEDITERRANEAN, TRACEABILITY AS A GUARANTEE OF QUALITY.
Today, our jeans are 100% from
the Mediterranean, a traceability guarantee of quality. Then, of course, we are
very well positioned on the fit - the cut - of the jeans, which is a question
of pattern and stylistic know-how. Making good jeans is not something that is
given to everyone, which is why many designers have broken their noses over it.
To make the best fit, you have to understand this material and know the production process. A good wash and a good fit, it's a question of dosage as in cooking. But like any good recipe, our manufacturing processes are kept secret.
We buy from the best manufacturers: in Italy for canvas, in Spain for leather. All the elements that make up our jeans meet European standards and all our production is carried out in Tunisia, Morocco and Portugal in factories that respect social and environmental standards.